Renovate The Front w/o Breaking the Back

Modern & Inviting


Guide the visitor to a simplified catalog where their questions are already answered

  • New design provided by outside agency
  • Recently audited product list consolidated within reduced categories
  • Recently updated style guide: fonts, logos, and colors

Clean & Flexible


Update the front-end code and a responsive layout for multiple screens

  • Each page properly outlined and organized for lighter code-to-text ratio
  • Optimized imagery for products, tasteful images for banners and heroes
  • Breakpoints to accommodate diverse screens and devices

Old & Now


All-new code for homegrown CMS, one instance, no partitioning—and fast

  • Existing code was bulky and built for obsolete browsers
  • CMS fully integrates front- and backend code
  • Only three months to launch