Core Web Vitals
Whack-A-Mole

Optimize Site Performance

Objective

Use Google Search Console and PageSpeed scoring

  • Largest Contentful Paint (LCP) Loading
  • Cumulative Layout Shift (CLS) Visual Stability
  • First Input Delay (FID) & Interaction to Next Paint (INP)

Fix It Without Breaking It

Requirements

Adjust underlying code without affecting site’s appearance, traffic, and interactivity

  • Maintain organic traffic & SEO
  • Improve conversions from paid campaigns
  • Plan for dealing with existing multimedia and dynamic elements

No Instant Feedback

Limitations

The site’s platform is heavy and Google can be unreliable

  • Multiple JS includes from vendors load erratically
  • Work must be done within HubSpot’s Design Manager
  • It can take weeks after submitting before Google re-evaluates changes