Lead Quality Drops As Organic Traffic Increases

MQLs To SQLs

Objective

Sales overwhelmed by leads from increased traffic

  • Identify behavior and nature of high quality leads
  • Tailor content to attract the target audience
  • Design workflow to elevate promising visitors

CMS & CRM

Requirements

Visitor info should be warehoused within HubSpot

  • Refine contact forms to include more pointed questions
  • Improve webinar experience to increase registrants
  • Properly bucket leads (MQL vs SQL)

Keep it Small

Limitations

Preserve existing user data and schema models

  • Stay within the existing form fields to maintain client history
  • No dataset redesigns or new form fields
  • Safe for SalesForce a necessity

Add Field in Lead Forms to Self-Eliminate

Yes/No fields to assign priority
Yes/No fields to assign priority

Follow-up Questions To Guide The Conversation

Followup questions on thank you pages
Followup questions on thank you pages

Utilize Webinar Submissions

Register for weekly webinar
Register for weekly webinar